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Just Published!
Return of the Boomers:
A Leader's Guide
Return of the Boomers©
explores the unchartered territory of a future filled with extraordinary changes in all sectors of the economy. If organizations are to excel in this environment, they must effectively utilize the knowledge, experience and other resources inherent in the cohort groups that have driven success in the past - the Boomers and Traditionalists.
More About RETURN OF THE BOOMERS…
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What the Experts are Saying about RETURN OF THE BOOMERS:
"Carleen and her co-authors have done it again. RETURN OF THE BOOMERS offers both a clear glimpse of our economic future and a bold call to heroic leaders to take steps now to preserve America's competitiveness."
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Daniel H. Pink, Author of A WHOLE NEW MIND, FREE AGENT NATION
and JOHNNY BUNKO
"Return of the Boomers may be to the US worker what Silent Spring was to the Environmentalist- a call to recognize "what is" and engage all of us to create what will be."
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Gerry Crispin, Chief Navigator, CareerXroads and Recruitment Strategist
"In Return of the Boomers, I journeyed to the center of the early 21st century’s economic and organizational landscape. The journey made the case that our leaders will need to be heroes and our mature workers will need to stay engaged if America is to rise to meet the demands of the future."
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Jeff Wolf, President, Wolf Management Consultants and Co-Contributor with Ken Blanchard and Stephen Covey of the new book, ROADMAP TO SUCCESS
"Kudos to co-authors, Carleen MacKay, Phil Newbold and Brad Taft for daring to dream, to risk and to sound the alarm in Return of the Boomers: A Leader's Guide. This fact-packed sequel to Boom or Bust! gives Corporate America clear direction for full utilization of the talent and experience of mature workers, and a view of what the future could look like if it ignores the obvious."
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Marika & Howard Stone, Founders:
www.2young2retire.com
Co-Authors:
TOO YOUNG TO RETIRE: 101 WAYS TO START THE REST OF YOUR LIFE
TOO YOUNG TO RETIRE: A JOURNAL OF TRANSITION
Click Here For MORE TESTIMONIALS…
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A Unique Learning Tool for Job Seekers and Employers!
Baby Boomers and Older Workers will gain a better understanding of the myths they face in the job market. They can use these cards to prepare for interviews, overcome objections to their candidacy and effectively communicate their value to prospective employers.
Employers can educate their management teams and recruiting staffs on the value of hiring mature workers and pave the way for effectively recruiting, developing and retaining qualified individuals.
Click Here To See Sample Cards!
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Boom or Bust!: New Career Strategies in a New America© is the definitive career guide and workbook that assists Baby Boomers to understand the changes in the American workplace and to manage their mature careers in a world where traditional expectations have been dashed by the lightening-fast, changing realities of our economy. Co-Authors Carleen MacKay and Brad Taft tell mature workers what they need to know about working older in a new America and how to thrive in their maturity.
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Boom or Bust!: New Career Strategies in a New America© is the definitive career guide and workbook that assists Baby Boomers to understand the changes in the American workplace and to manage their mature careers in a world where traditional expectations have been dashed by the lightening-fast, changing realities of our economy. Co-Authors Carleen MacKay and Brad Taft tell mature workers what they need to know about working older in a new America and how to thrive in their maturity.
Inside, You'll Learn How To…
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Assess your talents, values and interests and apply them to new, exciting career objectives
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Achieve and maintain a balanced lifestyle that incorporates work, personal and leisure activities
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Understand the changing world of work and where you best fit in the job marketplace, from part-time or temporary jobs to full-time positions
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Identify career options that are thriving and locate specific job opportunities
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Consider career options by reading profiles of individuals who have already made successful transitions
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Develop a strategic plan to conduct an effective job search campaign
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Market yourself successfully using state of the art communications tools
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Overcome the barriers and challenges that get in the way of your success
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Explore dozens of hot Career Options for the Mature Worker that have been thoroughly researched and that are right for you!
This is the leading career management guide to support Mature Workers of the Baby Boomer generation and beyond to achieve success in continuing their careers.
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Endorsements:
"'Boom or Bust!' is a goldmine of valuable advice and information for the mature worker. It is both a terrific reading experience about the marketplace changes that affect the American workplace as well as a guide to successfully planning and securing new career opportunities in this new time of life."
Ken Dychtwald, PhD
Psychologist, Gerontologist and best-selling Author of
Age Power, Age Wave, The Power Years and, most recently, Workforce Crisis
"Look no further than 'Boom or Bust!' if you seek an interactive guide to managing your career effectively in this fast-changing economy. The book is full of great exercises, tips and case studies that walk you through the career transition process. It's a must-read for savvy careerists."
Tony Lee
Chief Alliance Officer
Adicio, Incorporated
"'Boom or Bust!' is an absolutely terrific book -- smart, practical and inspiring. If Boomers need a career bible, this is it."
Daniel H. Pink
Author of A Whole New Mind and Free Agent Nation
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